Singapore-based marketer specialising in paid & organic content
This post is part of my Holiday Price Tag series, where I share the nitty-gritty of my holiday spending, giving you a transparent look at what different trips actually cost me. May is truly the season of travel. I just came back from my Indonesia dive trip and my previous Taiwan surf & bike trip….
This post is part of my Holiday Price Tag series, where I share the nitty-gritty of my holiday spending, giving you a transparent look at what different trips actually cost me. I went to Gili Trawangan and Bali from 27 April to 4 May 2025, a week after returning back from my surfing & cycling…
This post is part of my Holiday Price Tag series, where I share the nitty-gritty of my holiday spending, giving you a transparent look at what different trips actually cost me. April and May are my travelling months. Besides this current trip, I would be away for at least ¾ of the month, with my Indonesia…
The most advanced thing you can do is the basics – consistently. In a world that screams for instant results, where notifications ping with the promise of immediate gratification, the idea of waiting, of letting things unfold at their own pace, feels almost physically painful. We crave the lightning strike of immediate results, but growth,…
What’s this invisible force that compels us to tackle the trivial while the significant languishes? That task looming, the deadline approaching, yet somehow, you find yourself watching cat videos on YouTube or suddenly needing to find out the newest TikTok trend. Why is it that the things we know are important often get pushed to…
Based on the 1,000 true fans theory. Recently, I came across the 1,000 true fans theory by Kevin Kelly. In his words, you don’t need millions (dollars, clients, or customers) to be a successful creator. To make a living as a craftsperson, photographer, musician, designer, author, animator, app maker, entrepreneur, or inventor, you need only…
Finance is both a science and an art. This year marks my fifth year of dipping my toes in the investment world Half a decade. Not a long time, but we went through a lot – the COVID market crash in 2020, the market boom and Great Resignation in 2021, the interest rates hikes, and…
At work, I learnt to underpromise and overdeliver. In life, I’m still learning to overprepare and underworry. I was cocky. I thought I knew how personal finance worked. After all, I trawled through personal finance websites, budgeted, calculated, and pored over my spreadsheet for hours on end each day. I thought having a pool of…
4 big reflections from my mini digital nomad life in Korea. I decided to move to Korea for a month in December last year, citing a change in weather, environment, and lifestyle pace. In truth, I was just looking for an escape from the mundanity of self-employment. Beyond the heaviest snowstorm in the history of…
May you never dislocate an arm like me. I dislocated my arm while attempting my final climbing route of the night. I ended up at the Accident & Emergency Department in Tan Tock Seng Hospital on 17 Mar 2022. In summary, the total cost of my personal dislocation accident was SG$1,360 without subsidies and SG$765…