Singapore-based marketer specialising in paid & organic content
This post is part of my Holiday Price Tag series, where I share the nitty-gritty of my holiday spending, giving you a transparent look at what different trips actually cost me. If you’re curious about other destinations, don’t miss these posts: Cost of a 12-day couple trip in Kyoto, Osaka & Tokyo in Japan Cost…
During a long, windy ride at East Coast Park last week, bestie and I were chatting about how we ended up with our bikes. I was on my road bike at the time, which is funny because it wasn’t even the bicycle I wanted. In fact, I’d actively avoided road bikes after a bad experience…
Reality is far messier and more interesting than our idealised narratives. In end October 2024, as I walked out of the Google office for the last time, my manager, Rong, handed me a pot of asparagus fern. It was my first ever plant and I remembered what she said as if it were yesterday, “Val,…
After a week of reading on my daily 1h 10 min return trip from work, I finally completed my favourite author’s new book, The Art of Spending Money! Here are four key takeaways that I absolutely loved and would like to record down for future reflections. 1. Wide funnel, tight filter Be ruthlessly curious and…
Last night, I went climbing. I was already a comfortable 3-pie lead climber, but I wanted to push for a harder, 4-pie route. The middle of the route was the crux for me – full of tiny, awkward footholds, which were my biggest weakness. The real challenge wasn’t just the physical difficulty, but the knowledge…
I headed to JB over the weekends. Here’s what my journey looked like from my house in the east: My house to Tampines interchange: 20 minutes (Bus 291). Tampines interchange to Woodlands interchange: 45 minutes (Bus 168). Woodlands interchange to Singapore customs: 10 minutes wait plus a 10-minute ride (Bus 950). Singapore customs clearance: 5…
Insurance. It’s a word that rarely sparks excitement. More often, it conjures images of complex jargon, endless paperwork, and a necessary evil we reluctantly pay for. Just last week, my friend and I got onto the topic and she felt paralysed by the sheer number of choices out there. I’m sharing my own plans here…
My big weakness? I have a tendency to ramble. Give me an article and I can write it out concisely for you after a few revisions, but ask me to speak spontaneously? I can’t edit words in mid-air like I do on a Word doc. My coherent ideas and content simply dissolve into a verbal…
I’m currently in the midst of a Korean variety show. The premise of the show is simple: a team of celebrities plays games to win prizes for a guest who applied to be on the show. Three stages, with the prizes getting progressively better from a nice coffee maker all the way up to air…
It does not do to dwell on dreams and forget to live. Does anyone love scrolling through their past? I do. I can spend hours poring over my old photos and videos – I scroll through my past Instagram Stories, re-binge my favourite dramas I watched at least 5x, re-read my favourite Harry Potter series,…