Hey there,

I’m Valery, a results-driven multi-disciplinary creative with a decade of experience, specialising in copywriting, content creation, creative direction,  brand identity, and (digital) marketing.

I enjoy helping brands tell their stories and sharing them with the world.

When I am not busy with creative work, I can be found climbing the walls or zooming on the floors.

Feel free to get in touch to create great work together. Or if you’d like free inline skating lessons. Or a lead climbing partner.

Brands I've worked with

Recent Projects

The quiet whir of electric motors is replacing the rumble of gas-powered engines as governments step on the gas pedal to accelerate the adoption of EVs.

Key Holders &
Bag Charms

Customise your favorite handbag or luggage with a bag charm or key holder from Louis Vuitton’s delightful collection for women. 

Trip essentials list: Do's & don'ts when packing for your winter vacation

Find yourself asking “What should I prepare for overseas?” or “What’s the packing list for a winter vacation?”, here are the top do’s and don’ts to ensure you travel smart, stay cosy, and make the most of your winter escape.

Rong Chen Pike
    Rong Chen Pike

    Group Brand Media Manager (Google)

    Val has been an incredible asset to our Media Lab team throughout her time in Google. Her proactive attitude and strong commitment to learning have been evident as she quickly mastered campaign management across Brand & Direct Response, supported critical workstreams, and led operational improvements that streamlined our processes for greater efficiency and impact.

    Herman Khoo
      Herman Khoo

      Performance Media Manager (Google)

      Val's partnership in managing performance marketing campaigns was invaluable. Her contributions across multiple channels and markets led to measurable improvements in campaign efficiency and creative quality.

      Judy Tay
        Judy Tay

        Head of Content (First Page Digital)

        I had the privilege of working with Valery at First Page Digital. Her blend of creativity and mastery of SEO was evident in every piece she produced. Always up-to-date with industry trends, Valery consistently delivered content that drove organic traffic and enhanced our clients' rankings - she is fast as well.

        Fabian Seow
          Fabian Seow

          SEO Technical Director (First Page Digital)

          I worked with Valery at First Page and found her to be highly diligent, enthusiastic, and a great team player. Valery contributed greatly to our content strategy discussions while ensuring that content pieces were delivered on time. Furthermore, she made the extra effort to understand work and concepts of other teams who she worked with.

          Parveen Maghera
            Parveen Maghera

            Editor (SPH Media)

            Valery is a strong writer with a creative mind, who always goes the extra mile to deliver the best for the campaigns she manages. Having worked with her on numerous brand-focused projects, I've witnessed her in action not just as an SEO writer but as a marketeer. From sussing out top-level ideas to cross-applying techniques to asking insightful questions, Valery understands the demands and expectations of client-based work.